Italian Seasonal Imports

FIASCONARO: SEVENTY YEARS OF SICILIAN PASTRY

The fairy tale of the Fiasconaro family is the one of a family in love with its territory, which with its delicious sweets, has turned Sicily into a real dream for millions of people around the World.

A fairy tale that still continues today, framed in the picturesque scenery of the Madonie Park and which from the heart of the medieval village of Castelbuono (PA) has arrived in over 60 Countries, taking its products even beyond the boundaries of space aboard the NASA Discovery Shuttle.

It all began in 1953, when Mario created the small “gelateria” in Piazza Margherita, remembered for the delicious citrus granitas made with ice from the local neviera, a typical ice-house casted in the mountain, which soon gave birth to the AwardWinning family pastry shop. A true Laboratory of taste, symbol of made in Sicily haute pastry in Italy and in the world.

But the real qualitative leap comes from the intuition of Nicola, who during his travels in search of new techniques to make his island come alive through the Art of Pastry, matures the idea of revisiting the classic iconic milanese panettone the “tall” one – with some of the best ingredients of the Sicilian tradition, from pistachio to almonds, and of Madonie tradition, such as manna.

It is the turning point: the mannetto is born, the first Fiasconaro panettone made unique by the use of manna, the sweet resin naturally produced by the ash trees of the local area. The year is 1988, which inaugurates the production of artisanal panettone of the Madonie–based company.

Since then, the company’s growth has been relentless. Since the 1990s, the Fiasconaro brothers have been part of the successful Team that has led the brand to conquer international markets: Fausto leads the Fiasconaro historic store, Martino is the head of the administrative department, Nicola is the award-winning pastry chef and ambassador of the confectionary art made in Sicily in the world.

In its third generation of pastry chefs, nowadays Fiasconaro means what it meant seventy years ago, in that small ice cream parlor in the heart of the Madonie Park. Between tradition and innovation, the company continues to experiment with tastes and flavors, offering a real sensory journey at the discover Sicily and of its best raw materials.

The Fiasconaro family has sparked a dream which crosses time and space, always remaining loyal to itself: seventy years of love for origins, seventy years of vision, seventy years of beauty.

Buon Natale